Exploring the awesome videos made by marketers to create lessons for record labels
Top 3 Viral Video Campaigns â Lessons for Labels
Viral videos â weâve all seen them: theyâre the ones that get Tweeted and Facebooked and Stumbled like crazy. Theyâre buzz worthy: most of them are funny, some emotional, and some are just car-crash epic (you know the ones you canât help watching no matter how painful) a la Rebecca Black.
Quite a lot goes into making a video viral on YouTube, right from timing your upload to using the right meta-data, and of course great content.
This blog takes a look at the top three performing video marketing campaigns on the internet today based on performance and makes suggestions for labels looking to increase their online profile with videos.
According to Visible Measures, this weekâs top three performing viral video ad campaigns are as follows:
Evian â Live Young
True Reach: 894,724
Why we think it works:Â
In a word: babies.
Everyone loves them. Itâs probably because theyâre cute as heck, but babies and toddlers have massive amounts of sharing potential, think âCharlie Bit Meâ or âBob Marley Babyâ, and youâd realise that kids donât have to do much to be popular online â they just are.
How you can apply similar strategies as a label: (more…)
Archives for August, 2011
There’s been some changes to the way that you add the Believe Player to your Facebook page, so we’ve made you this step-by-step guide to working with the app, in light of recent changes. Don’t worry though, the new steps aren’t harder and there’s less than ten.
Part 2: Identifying Valuable Video Content
Putting up good video content will win you fans and keep your current ones engaged. Putting up bad footage that is dull or shows the artist in an unfavourable light can do considerable damage.
Part 1: Why video content and YouTube are important
If you havenât already clocked on to the fact the YouTube is one of your main routes of communicating with your fans, then youâre in trouble!
There are still many acts and labels, who either donât realise that theyâre sitting on a gold mine of video content, or havenât the slightest clue about creating YouTube / video strategies, so we asked the good folks at Decibel Pictures, who specialise in creating factual video content for the music industry, to share their expertise with you by taking up a guest blog spot or two.
This is part 1, of Feeding the Fan Machine by Decibel Pictures:
It always amazes me when I meet someone in the industry who doesnât get how phenomenally important video content can be to an artistâs career. I instinctively want to grab them by the scruff of the neck and shake them till they see sense.
In this day and age, if you donât have a video presence, youâre invisible. And if you donât have a well thought-out and implemented video strategy as part of your wider PR strategy then, at best, youâre missing a trick; at worst, youâre watching someoneâs career go down the toilet.
We’re pleased to announce the following two new signings:
- AIR Records
- Kartel Creative
One of the most established labels in Eastern Africa, AIR, used to act as the Majors’ interface in that region for years.
Established in 1957, their market knowledge of the African music rights landscape is second to none.
AIR collect and protect music from individual countries and support local artists. Their catalogue consists of several thousand musical recordings and spans many genres including Gospel, Classical, Rap, World and Reggae.
An artist management company, who look after a collective of record labels, Kartel Creative have been in the music business since 2003.
Based in Hackney, London, Kartel employ a 360 degree approach to music management with a view to joining the dots between artist, management, label, agent, publicist & plugger, publisher, distributor, retailer and the fans.
In February, we announced that we’d inked a deal with YouTube to improve our label’s online experience, since then we’ve rolled out a new service to our labels and it’s high time we explained it to everyone.
Guide to Believe’s YouTube Services
Comprised of four levels of service, Believe’s YouTube service, helps labels by creating monetisation strategies and special marketing opportunities:
Level 1 â Audio Fingerprinting Delivery
This service tier, by far the most basic, gives labels and artists more control over their content on the YouTube system.
Believe delivers the catalogue to YouTube, allowing the automatic identification of all videos using the label in questionâs content; from there Believe can clear up any ownership conflicts which might arise over content and monetise or remove any unauthorized content.
Winners of the 2010 Zimbalam Surface Unsigned Festival (now the Surface Unsigned Festival), Great Imitation, will be representing the UK on the International Stage at the 2011 Sziget Festival in Budapest, later this month.
Great Imitation, are a four piece from Leicestershire, with the unique goal of making rap middle class. Known for giving wild and energetic performances, the band entered last year’s Surface Unsigned Festival, with a view to getting more live performance experience. (more…)
After a fair bit of encouragement [read heckling] from some pals, I booked Friday off and headed down to Global Gathering in Stratford-on-Avon last weekendâŚ As far as ideas go, it was aces and squares!
1. Good music
2. Camping is fun
4. The atmosphere was awesome
5. Last but not least, the English summer was in blatant existence