Lots of artists have asked us for advice on social media this year: when’s the best time to post? What social networks are essential? etc… Â As we’re going to be concentrating on fan bases this month, we decided to take a look at the one topic that always reappears when it’s time to talk social media – Â social media overload.
Chances are you’ve experienced it yourself, social media takes up lots of time, and what with their being a new hot social network or tool every other day [it seems sometimes], it’s easy to get lost in the social stream.
We’ve asked New Zealand artist Jordan Reyne for her perspective on striking the balance between being an artist and connecting withÂ fans online.Â Jordan currently lives and performs in the UK, as well as regularÂ performances in the virtual reality, Second LIfe, and other onlineÂ platforms. She is currently writing a book on online performance forÂ the Cyber PR firm Ariel Publicity. Jordan and Ariel (of Ariel Publicity) will be speaking about onlineÂ promotion this Tuesday (27th September, 2011) at PRS.
Social glue, Cyber communities – and how not to be driven mad by social networking
A good friend once said to me â€śyour fans are your life bloodâ€ť. As full-time professional performer he was talking about more than just the fact that without fans (I prefer the word â€ślistenersâ€ť), you don’t have a show. He was talking about the fact that, regardless of the setting, the relationship between music maker andÂ listener is a feedback loop. (more…)