Archives for the category ‘Success stories’

Believe iTunes Coverage – New Original Pilipino Music

December, 5th 2014 18:40

With Believe’s continued growth in international markets, the¬†Philippines is a current area¬†in which Believe are currently¬†operating¬†in effectively.

See below for recent iTunes Philippines Store coverage for New Original Pilipino Music, where Believe Digital content is highlighted in red.

indo content

Trade Marketing Case Study: Noisettes – Contact

September, 19th 2012 12:55

Here at Believe, we offer a Trade Marketing service on all of our key releases. A dedicated Trade Marketing team ensures that our releases are presented to digital stores in the UK and around the World (where rights are applicable) a while before release. This ensures that all promotional opportunities that are available can be explored in order to secure the maximum exposure possible for our labels.

Here is an example of a recent success story from the Trade Marketing department.  

‚ÄėContact‚Äô was the third studio album from the Noisettes, released on 27th August. ¬†A household name in the UK, the band were highly involved in the 2012 celebrations that took place over the summer. Scheduled performances included The Diamond Jubilee Festival in Battersea Park, the BT River of Music festival and concerts during the Olympic Games.

Trade Marketing approach

Key retailers were sent the album press release and a private album pre- stream link in early July. This raised awareness very early on and allowed time for retailers to approach us with ideas to maximise promotion.

–¬†¬†¬†¬†¬†¬†¬†¬†¬† ‚ÄėAlbum of the Week‚Äô features were requested in advance with relevant retailers.

–¬†¬†¬†¬†¬†¬†¬†¬†¬† The product was pitched to all retailers worldwide.

–¬†¬†¬†¬†¬†¬†¬†¬†¬† A version for Germany, Austria and Switzerland was created with a Friday release with Friday release date to ensure strong coverage.

–¬†¬†¬†¬†¬†¬†¬†¬†¬† Rdio pre-stream in Germany 26th ‚Äď 31st August was secured.


Passions, Niches and the Artist – The Gabby Young Example

October, 13th 2011 14:02

Artists are increasingly exposed via social media as real people with hobbies and interests, and hobbies and sub-cultures are increasingly becoming associated with certain styles of music – way past obvious associations like rastas like reggae. Therefore, one of¬†the most important things to note about marketing music in the digital age is that it’s not ALL about the music or getting word out in the traditional way. Labels, you might want to consider your artists interests when doing promo and artists you should definitely be looking at ways to exploit your interests as a marketing tool.

One such example is Gabby Young. A lover of fashion, and an artist, Gabby maintains a style blog and is well known for her dress sense. In fact, in 2009, Artrocker did a double page spread on her called “How to Dress like Gabby Young”, see below.

She’s got such a passion for fashion, she’s set up The Gabberdashery¬†to curate art, designer fashion and jewellery to be sold at her shows, and other events. And further cemented her place in the fashion world by attending London Fashion Week (LFW) in the front row this year, creating interesting content for her blog,¬†¬†interview opportunities for herself, and she probably had a great time doing it.

The implications of being front row at LFW are endless and stretch way past a few interviews and blogs to encompass amazing exposure and networking opportunities and more…¬†At the same time maintaining both The Gabberdashery and¬† her style-blog opens Gabby up for interesting partnership and sponsorship opportunities. Her blog, for example, lists sponsors from fashion designer, Inbar Spector, to make-up company ILLAMASQUA.

Proof that hobbies and sub-cultures open doors… ¬†We invite you to explore hobbies more thoroughly in the hopes that other labels and artists discover the doors that niches can open – like Gabby did.


Zimbalam Artist to play International Stage at Sziget 2011

August, 2nd 2011 16:04

Winners of the 2010 Zimbalam Surface Unsigned Festival (now the Surface Unsigned Festival), Great Imitation, will be representing the UK on the International Stage at the 2011 Sziget Festival in Budapest, later this month.

UK Comedy Rap Group Great Imitation


Great Imitation, are a four piece from Leicestershire, with the unique goal of making rap middle class. Known for giving wild and energetic performances, the band entered last year’s Surface Unsigned Festival, with a view to getting more live performance experience. (more…)

EML Recordings taking music discovery to the next level with web radio

May, 18th 2011 10:30

EML Recordings have announced a new online radio station, EML Radio, consisting of over 1,000 Techno / Trance / Drum & Bass / Breaks / Psytrance / House /Progressive / Electro House / Dubstep / Jungle / Electro / Lounge / Gabba / Leftfield / tracks.

Now broadcasting 24/7, EML Radio plays non-stop dance music tracks from every genre, and every sub genre, from either EML Recordings artists, OR from the extended family of EML network producers.

And the best part?

Details, of course… tiny details.

‚ÄĘ Listeners can rate tracks.

‚ÄĘ Also, there‚Äôs a playlist widget displaying the current song, and the previous 10 tracks, complete with artist names, track titles and associated artwork.

‚ÄĘ The radio station also has a fully functioning chat room for the interactive types, adding the all important social element.

‚ÄĘ In addition to 128K bit rate streaming.

‚ÄĘ Oh ‚Äď and they‚Äôve even added direct-buy links to all the songs, allowing users to automatically purchase their favourite tracks direct from iTunes and Last.FM


Robin Foster's successful digital promotion

February, 27th 2008 17:26

Robin Foster is an indie artist who has recently released his latest album , distributed by Believe, and Last Exit records.

Thanks to Believe’s A&R team, Robin Foster has been strongly highlighted on iTunes.

Check it out !

Robin Foster on iTunes Europe
Robin Foster in the iTunes French newsletter
You can also discover Robin Foster’s artist page on Believe.

6 tracks of Pegasus & Manticors' album in the Beatport top 100 chill out charts

February, 7th 2008 16:08

Discover their artist page on Believe.

Here is the screenshot :


Dj Cam reaches the top of the iTunes electro charts.

February, 4th 2008 15:31

Dj Cam, the french Dj who play an hybrid of both hip-hop and jazz music recently released his latest album, and entrusted Believe with the digital distribution/promotion. Today, he is on top of the iTunes electro charts.

Dj Cam iTunes

iTunes 4/02/2008

How Believe's took part in Soko's success story

December, 17th 2007 11:51

Read more about our behind-scene role :

[slideshare id=310037&doc=sokos-success-story-1205749445714733-2&w=425]