Archives for the category ‘Digital Marketing and Social Media’

Facebook Redesign – Cleaner News Feeds

March, 18th 2013 18:01

Facebook is once again changing its interface with a focus on images and giving the user control over their News Feed. We have taken a look at what will be changing and what this means for page owners.

Photos via Techcrunch http://techcrunch.com/2013/03/07/facebook-risks-it-all/

Multiple feeds

The biggest change is going to be to the News Feed with Facebook giving users the option to switch between different feeds. There will now be a dedicated tab for updates from pages you have liked.

All Friends: Shows only posts from your Facebook friends, newest post will appear at the top of the feed.
Music: Shows what your friends are listening to, new albums being released, and recommendations of artists you might like.
Photos: Shows just photos, including photos sent to Facebook through other apps like Instagram.
Following: Shows every post from Pages you Like, as well as updates from users you follow.

There will also be feeds for:
Games
Close Friends
Any of your Interest Lists or Friend Lists


Focus on photos

The photos appear larger in feeds with the recommended width now 552px, making high resolution photos a must.  Larger photos means ads and sponsored stories are likely to perform better than before.

When being recommended to Like a page either through an ad or from your friends activity, you will now see the pages cover photo. This feature has already been rolled out to many profiles and brings new importance to a brands cover photo.

 

Posting Links

Facebook have recognised many users share links on the site, sharing news stories and often driving traffic back to their own website. They have made a few small changes to make link posts more attractive; thumbnails are bigger along with the title and preview text.

Photo via Gets Post Rocket http://blog.getpostrocket.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-08-at-6.29.35-AM.png

 

Facebook is slowly rolling out these features to everyone, you can join the waiting list to switch over here.

YouTube Announcement: Link website to your YouTube Channel

July, 12th 2012 14:21

YouTube have recently announced that labels and artists are able to officially associate their website to their YouTube account. YouTube have said this will improve the search results of video uploads, and will verify the channel as the official representation on YouTube.

How to link your website to your YouTube channel:

-Login to your YouTube channel and go to settings.

– Once in settings, click on ‘Associated Website’ on the left had side of the page.

– Here you will be able to enter your relevant associated website URL.

How To Ensure Your Fans Are Seeing Your Facebook Posts

June, 12th 2012 18:43

A couple of weeks ago Facebook rolled out some subtle changes. Although it looks the same (apart from the new promote a post button, we’ll get to that later) these changes effect every single person who has a ‘Page’ on Facebook and who uses it to communicate with their fan base.

So what has happened?

Facebook has changed what shows up in peoples news feed. Facebook is hiding pages people do not interact with from their news feeds. By interact we mean ‘Like’ a post, click through on a link, visiting the page or sharing posts. For the majority of your fans who do not interact with your page frequently (the majority of them in most cases) they will not see your posts unless they go to your page directly. (more…)

Guest Blog: Jordan Reyne on Cross Media Albums

October, 29th 2011 11:25

We always try to keep you up-to-date with interesting digital promotion and niche marketing strategies and good social responsibility campaigns being carried out by clients. Today, we’re going to look at a cross between digital and niche marketing  with New Zealand artist, Jordan Reyne, and her latest album, a cross media production entitled Children of a Factory Nation featuring music and comics.

You’ve already met Jordan Reyne, in previous post, How Not To Be Driven Mad By Social Networking.  Here, she talks creating a multi-media album, a particularly interesting niche marketing technique – since the concept of  the comic book gives Jordan access to both the lovers of comics and forklore, in addition the subscribers to her particular musical niche, folk rock.

 

It’s 1886 in Cardiff, and a young man in dirty clothes takes a step towards the sea. The voice of the ocean taunts and curls into his ears. He looks behind him, to the land and hills and the solidity of the every day world, turns back, and walks out into the waves.

This man’s name was Johnathan, and he really existed. He had been a seaman all his life and had paused to raise a family before he made those steps out into the unknown. Between each of his footprints, history left a lot of space – the spaces where I got to fill in the blanks and let folklore lure me in with her seductive hands.  Johnathan’s steps began a string of tales – a series of stories set in industrial revolution Britain that come out on October the 24th in album form.

As a kid I always loved songs that told stories. Everything from Steeleyes Span’s retelling of “700 Elves from Out the Wood”, to the album of H G Wells “War of the Worlds”, Pink Flyod’s “The Wall”, and Klaatu’s “Hope”. They created characters, story and sounds that came together to give a sense of being there. They conjoured up a million images in your mind and took you someplace away from the here and now.

 

 

 

 

 

 

 

 

 

So now you know I am a masochist, because I set out to try and do something similar in the sense of storytelling 😉 I got out my sampler and recorded the sounds of steam, steel and iron, the threshing of old school machinery, as well as the folk instruments of the time. I mixed them in with facts and folklore to set up a place that sounded like where the characters lived, but something was still missing.

In the old days, I realised, I would listen with my eyes as well as my ears. Records had those beautiful large surfaces for accompanying artwork, and illustrations to the songs that so engaged me. I would stare at them for hours while the songs played over and over. Each album cover image spawning a thousand new pictures in my head.

In the brave new world of digital music, with an album project underway that I knew would be sold mostly in digital formats, I was faced with the challenge of getting a visual element into songs that tell a tale – a way to conjour up the images of a time when new machines, factories, and workhouses were springing up all over England, turning old ways of life upside down.In my own head, it was a very visual thing already.

Being completely inept at the visual arts, I spend a few hours trying to draw stick figures under mangled cylinders that were intended to be factories. I asked myself not to quit my day job ad decided to enlist the help of people who are in the know about telling stories with pictures. Comic artists.

I’d met Ben Naylor in a pub in Brighton as people were shuffling out into the night after a show. He had his own comic series about a rather destructive shark who was half octopus. Not an obvious fit for tales of working class England, but certainly evidence of a taste for the dark. Ben floored me with his intuition on the comic, which was a stand alone piece to tell the tale of Johnny’s wife, Mary, who stares out over the waves until she eventually sees Johnny’s rotting ghost and follows him.

Yes, there is a bit of gore in these tales too 😉 I am a huge fan of the brothers Grimm!

The second comic from the album is further on in the story – when we have followed Johnny’s family through to the 1920s: to drive in theatres, airbourne heroes, and an automotive industry boom.

Enter Shaun Garea, a New Zealand filmmaker with several critically acclaimed short films to his credit. Shaun also made the video for “the Arsonist” and became the talent behind the second comic. It was a serendipitous thing – in his video, Shaun created two characters so intruiging that he told me:

‘I just can’t abandon them’.

Shaun used the comic idea for The Arsonist, to give the characters from the video and music some backstory, stretching the reach backward into time. Wynn, (the scientist) is one of the characters we knew the least about, historically, so there was the scope to play with her a lot. We have her in a lab experimenting and causing the place to burn down in her quest to understand what life might be about.

 

 

 

With the album, Children of a Factory Nation, due out on Monday October 24th, I am as excited about the cross medium side of it as I am about the music. It has been a collaborative project on so many levels – from the listeners who funded it, to the street team promoting  it, and the filmmakers , comic artists, and indie book publishing houses involed in the end product itself. No album ever happens entirely as the result of one person, and maybe they actually shouldn’t. It’s been a real eye opener (eek, sounds like a lame pun) to be able to work with visual artists who can bring back in that visual charm and engagement that is sometimes lost in the digital distribution format.

 

 

 

 

singer jordan reyne - album art - children of a factory nation - 2011

Click here to buy on i-Tunes

This guest blog was written by Jordan Reyne, a full time musician with 3 Tui nominations under her belt, her new album “Children of a Factory Nation” is out this October 24th through Believe Digital. 

 

 

Click here to find out more about Jordan Reyne.

Click on the album art to purchase Jordan’s new album “Children of a Factory Nation”.

Social Music Site Eliminates the Barriers between Fans and Artists

October, 16th 2011 12:35

On 5th October 2011, a new social music network opened its doors to Joe Public with a new model: a social record label for fans and artists. Founded in 2010, and in beta testing in the US, UK and Canada, since August 2011,  the now open RockStar Motel, gives fans a chance to sign, represent and interact with their favourite bands and artists.

Logo for social music network RockStar MotelBy opening up the opportunity to share, preserve and promote music to the fans, artists have a new freedom to stay focused on making music. That’s why we’ve created RockStar Motel. – Luca Sacchetti, CEO & Founder, RockStar Motel

When RockStar Motel opened its music social network earlier this month, it was to allow both fans and artists unprecedented access to the music industry. By changing the music industry from the current “top-down” model to a new, social “bottom-up” approach, RockStar Motel builds upon the passion of music fans to improve the industry. The company’s mission is to level the playing field for artists and give every fan the opportunity to participate.

Adopting an approach which makes interaction beneficial on both sides, the basic premise of the site is that fans can sign and promote their favorite artists while discovering new talent to believe in. Artists, on the other hand engage their fans, leveraging not only social media tools, but also dedicated fans who now have an incentive to promote on their behalf.

RockStar Motel combines social media, game mechanics and direct artist/fan interaction under one roof, and as such has many favoured elements of social networking:

  1. It’s got a clear target market so you can feel safe it’s not battling it out between Google+ and Facebook, and get on with enjoying the music.
  2. It’s interactive on both sides – fans can message other fans and artists, and broadcast opinions, while artists can claim their profiles and use them to message and recruit fans.
  3. It uses gaming technology to award rewards and benefits, an increasingly important feature in the world of social networks -RockStar Motel ranks fans helping to promote artists and recognizes those who put in the work before a band is launched into stardom.
  4. It awards relevant benefits to members – fans receive relevant rewards for their promotional endeavours, which include insider information and exclusives, and additional privileges in the fan and artist communities.
(more…)

Daily DIY: Connect With Your Fans by Hypebot

October, 3rd 2011 18:25

Building a fanbase is about building a community and the cornerstone of any successful community is communication – two-way communication.

Once you wrestled their email address from them and got them visiting your site and going to shows, its important for every artist to spend time communicating with their fans and not just talking at them. But how can you do it without loosing your privacy?

 

  • Spend time at the merchandise table. Not only will sales soar, but the fans wil get a chance to talk with you face to face.
  • On you blog or in your forum, have each band member take a turn making this “Ask Joey (or Sam or Paul) Week”
  • Create a second IM profile, share it with select fans and turn it on when you have a little time.
  • Answer every question and most of the comments on your social networking pages and blog.
  • Take polls of your fans. (What is your favorite new song?”) Vizu and others help you do it free.
  • Thank your fans. Thank them all for coming to a show. Thank a street team member from the stage. One band sends a thank-you email after each local show and ways “If you had fun pass this free mp3 along to a friend”.
  • Send your fans gifts – a link to download a show, a coupon worth $5 off at the door or mech, table.

 

 

The permission to re-publish this article was given to BlogBelieve by Hypebot

Guest Blog :How Not to be Driven Mad by Social Networking

September, 23rd 2011 18:30

Lots of artists have asked us for advice on social media this year: when’s the best time to post? What social networks are essential? etc…  As we’re going to be concentrating on fan bases this month, we decided to take a look at the one topic that always reappears when it’s time to talk social media –  social media overload.

Chances are you’ve experienced it yourself, social media takes up lots of time, and what with their being a new hot social network or tool every other day [it seems sometimes], it’s easy to get lost in the social stream.

Jordan Reyne - Click here to visit her website

 

We’ve asked New Zealand artist Jordan Reyne for her perspective on striking the balance between being an artist and connecting with fans online. Jordan currently lives and performs in the UK, as well as regular performances in the virtual reality, Second LIfe, and other online platforms. She is currently writing a book on online performance for the Cyber PR firm Ariel Publicity. Jordan and Ariel (of Ariel Publicity) will be speaking about online promotion this Tuesday (27th September, 2011) at PRS.

 


 

Social glue, Cyber communities – and how not to be driven mad by social networking

A good friend once said to me “your fans are your life blood”. As full-time professional performer he was talking about more than just the fact that without fans (I prefer the word “listeners”), you don’t have a show. He was talking about the fact that, regardless of the setting, the relationship between music maker and  listener is a feedback loop. (more…)

Use Social Media to Connect with Fans

September, 21st 2011 18:30

We’re going fan-base crazy all month long on BlogBelieve!  That means we’ll be taking a close look at all our fan-base building tools, in addition to other considerations for fan communication.

Every musician and label needs fans

To kick things off, we decided to take a look at connecting with fans online, and in the process of our research, we found a super useful article, so we got permission from the good folks at Mashable to re-issue this article :

How Musicians are Using Social Media to Connect with Fans – A Mashable Article

Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways.

But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success. (more…)

Video Marketing 101 for Labels – Part 2

September, 1st 2011 17:25

4 Steps to Creating Effective Video Marketing Campaigns For Labels

Last week on BlogBelieve, we posted video marketing 101 (part 1), which took a look at the top 3 viral video advertising campaigns online, and what lessons labels could draw from them for their own video content strategies; this week we’re going to be looking at the four most important components of video marketing strategies for labels: from setting goals to video promotion.

  1. Setting Goals
  2. Your first step in creating a video marketing campaign is to identify your long, short and mid-term goals. Do you want to build your fan-base? Are you more interested in creating a community? Are you trying to push a particular artist?

    Whatever your goals, they define the rest of your campaign – so make sure to start by identifying all three types: long, short and mid-term.

    (more…)

Video Marketing 101 for Labels – Part 1

August, 24th 2011 15:52

Exploring the awesome videos made by marketers to create lessons for record labels

Top 3 Viral Video Campaigns – Lessons for Labels

Viral videos – we’ve all seen them: they’re the ones that get Tweeted and Facebooked and Stumbled like crazy. They’re buzz worthy: most of them are funny, some emotional, and some are just car-crash epic (you know the ones you can’t help watching no matter how painful) a la Rebecca Black.

Quite a lot goes into making a video viral on YouTube, right from timing your upload to using the right meta-data, and of course great content.

This blog takes a look at the top three performing video marketing campaigns on the internet today based on performance and makes suggestions for labels looking to increase their online profile with videos.

 

According to Visible Measures, this week’s top three performing viral video ad campaigns are as follows:

Evian – Live Young

True Reach: 894,724

Why we think it works: 

In a word: babies.

Everyone loves them. It’s probably because they’re cute as heck, but babies and toddlers have massive amounts of sharing potential, think “Charlie Bit Me” or “Bob Marley Baby”, and you’d realise that kids don’t have to do much to be popular online – they just are.

How you can apply similar strategies as a label: (more…)