Archives for the category ‘Guest Blogs’

Music Gateway Guest Blog – The benefits of being featured with a producer or band

April, 7th 2014 12:15


Becoming a featured artist – How can you benefit?

When thinking about development as an artist, making the most of any opportunity is hugely important for both reputation and ability development. One of these opportunities that may arise is to be a featured artist with a producer or band. The process of making your mark, and adding your voice over the top of a band or producers piece of music is an opportunity you should always make the most of, and here’s why…

Becoming heard

Whether you are a completely undiscovered artist just starting out, or an artist that has been around the block, becoming heard is a great advantage of being a featured artist. The producer or band that you are featuring with may have a great loyal fan base out there really excited to hear the track. By featuring with them, this is a great opportunity to gain more fans for yourself, which may carry over from that band/producer as they associate you with their favourite act. This ultimately helps you as an artist to reach out to new and further publics to help gain new fans, whilst also showing your talent to the world.

Broadening boundaries

Featuring with a band/producer on their track could encourage you to be lead out of your comfort zone, featuring on a different genre that you’re used to which will only broaden your boundaries, and lead to a wider audience/fan-base. By broadening your approach and featuring on a genre you may not quite be used to, will only positively develop you as an artist becoming experienced in different areas. Not only is this great for development, but also for your artist portfolio/CV for any future projects.


Expanding work base & recommendations

Expanding your work base by featuring with other bands/producers creates more contacts for you as a music professional/artist, helping to get your name heard in the circuit. If all successful, the chances are these bands or producers will highly recommend you as an artist to others as someone to work with. This will be because of both your talent and ease to work with. This will rapidly help to expand your credibility and size as an artist, becoming someone on target lists for other projects to feature on. The more featured on, the more effective and rapid all of these points become.

When thinking about featuring as an artist with a band or producer, the steps to take in order to do so may seem more complex than reality. Think about suitability, do your skills suit the skills/brief listed? Remember, don’t just stick to your comfort zone, broadening your boundaries in terms of genre is a hugely healthy thing to do in terms of development as an artist. There are examples of collaborating artists that fit in to different genres, including high profile acts such as: Coldplay Ft. Rihanna – Princess of China as well as lower profile acts: The Jesus and Mary Chain Ft. Hope Sandoval – Sometimes Always. These two level feature songs show how it works at any stage of your career/fame level, whether a global artist, big within a scene, or even upcoming, this is a great way to boost an artist career and show how broad you are as an artist.

This article has been written by Jamie Ford from Music Gateway – Connecting music professionals globally through targeted project opportunities. 

Guest Blog: Jordan Reyne on Cross Media Albums

October, 29th 2011 11:25

We always try to keep you up-to-date with interesting digital promotion and niche marketing strategies and good social responsibility campaigns being carried out by clients. Today, we’re going to look at a cross between digital and niche marketing  with New Zealand artist, Jordan Reyne, and her latest album, a cross media production entitled Children of a Factory Nation featuring music and comics.

You’ve already met Jordan Reyne, in previous post, How Not To Be Driven Mad By Social Networking.  Here, she talks creating a multi-media album, a particularly interesting niche marketing technique – since the concept of  the comic book gives Jordan access to both the lovers of comics and forklore, in addition the subscribers to her particular musical niche, folk rock.


It’s 1886 in Cardiff, and a young man in dirty clothes takes a step towards the sea. The voice of the ocean taunts and curls into his ears. He looks behind him, to the land and hills and the solidity of the every day world, turns back, and walks out into the waves.

This man’s name was Johnathan, and he really existed. He had been a seaman all his life and had paused to raise a family before he made those steps out into the unknown. Between each of his footprints, history left a lot of space – the spaces where I got to fill in the blanks and let folklore lure me in with her seductive hands.  Johnathan’s steps began a string of tales – a series of stories set in industrial revolution Britain that come out on October the 24th in album form.

As a kid I always loved songs that told stories. Everything from Steeleyes Span’s retelling of “700 Elves from Out the Wood”, to the album of H G Wells “War of the Worlds”, Pink Flyod’s “The Wall”, and Klaatu’s “Hope”. They created characters, story and sounds that came together to give a sense of being there. They conjoured up a million images in your mind and took you someplace away from the here and now.










So now you know I am a masochist, because I set out to try and do something similar in the sense of storytelling 😉 I got out my sampler and recorded the sounds of steam, steel and iron, the threshing of old school machinery, as well as the folk instruments of the time. I mixed them in with facts and folklore to set up a place that sounded like where the characters lived, but something was still missing.

In the old days, I realised, I would listen with my eyes as well as my ears. Records had those beautiful large surfaces for accompanying artwork, and illustrations to the songs that so engaged me. I would stare at them for hours while the songs played over and over. Each album cover image spawning a thousand new pictures in my head.

In the brave new world of digital music, with an album project underway that I knew would be sold mostly in digital formats, I was faced with the challenge of getting a visual element into songs that tell a tale – a way to conjour up the images of a time when new machines, factories, and workhouses were springing up all over England, turning old ways of life upside down.In my own head, it was a very visual thing already.

Being completely inept at the visual arts, I spend a few hours trying to draw stick figures under mangled cylinders that were intended to be factories. I asked myself not to quit my day job ad decided to enlist the help of people who are in the know about telling stories with pictures. Comic artists.

I’d met Ben Naylor in a pub in Brighton as people were shuffling out into the night after a show. He had his own comic series about a rather destructive shark who was half octopus. Not an obvious fit for tales of working class England, but certainly evidence of a taste for the dark. Ben floored me with his intuition on the comic, which was a stand alone piece to tell the tale of Johnny’s wife, Mary, who stares out over the waves until she eventually sees Johnny’s rotting ghost and follows him.

Yes, there is a bit of gore in these tales too 😉 I am a huge fan of the brothers Grimm!

The second comic from the album is further on in the story – when we have followed Johnny’s family through to the 1920s: to drive in theatres, airbourne heroes, and an automotive industry boom.

Enter Shaun Garea, a New Zealand filmmaker with several critically acclaimed short films to his credit. Shaun also made the video for “the Arsonist” and became the talent behind the second comic. It was a serendipitous thing – in his video, Shaun created two characters so intruiging that he told me:

‘I just can’t abandon them’.

Shaun used the comic idea for The Arsonist, to give the characters from the video and music some backstory, stretching the reach backward into time. Wynn, (the scientist) is one of the characters we knew the least about, historically, so there was the scope to play with her a lot. We have her in a lab experimenting and causing the place to burn down in her quest to understand what life might be about.




With the album, Children of a Factory Nation, due out on Monday October 24th, I am as excited about the cross medium side of it as I am about the music. It has been a collaborative project on so many levels – from the listeners who funded it, to the street team promoting  it, and the filmmakers , comic artists, and indie book publishing houses involed in the end product itself. No album ever happens entirely as the result of one person, and maybe they actually shouldn’t. It’s been a real eye opener (eek, sounds like a lame pun) to be able to work with visual artists who can bring back in that visual charm and engagement that is sometimes lost in the digital distribution format.





singer jordan reyne - album art - children of a factory nation - 2011

Click here to buy on i-Tunes

This guest blog was written by Jordan Reyne, a full time musician with 3 Tui nominations under her belt, her new album “Children of a Factory Nation” is out this October 24th through Believe Digital. 



Click here to find out more about Jordan Reyne.

Click on the album art to purchase Jordan’s new album “Children of a Factory Nation”.

Guest Blog :How Not to be Driven Mad by Social Networking

September, 23rd 2011 18:30

Lots of artists have asked us for advice on social media this year: when’s the best time to post? What social networks are essential? etc…  As we’re going to be concentrating on fan bases this month, we decided to take a look at the one topic that always reappears when it’s time to talk social media –  social media overload.

Chances are you’ve experienced it yourself, social media takes up lots of time, and what with their being a new hot social network or tool every other day [it seems sometimes], it’s easy to get lost in the social stream.

Jordan Reyne - Click here to visit her website


We’ve asked New Zealand artist Jordan Reyne for her perspective on striking the balance between being an artist and connecting with fans online. Jordan currently lives and performs in the UK, as well as regular performances in the virtual reality, Second LIfe, and other online platforms. She is currently writing a book on online performance for the Cyber PR firm Ariel Publicity. Jordan and Ariel (of Ariel Publicity) will be speaking about online promotion this Tuesday (27th September, 2011) at PRS.



Social glue, Cyber communities – and how not to be driven mad by social networking

A good friend once said to me “your fans are your life blood”. As full-time professional performer he was talking about more than just the fact that without fans (I prefer the word “listeners”), you don’t have a show. He was talking about the fact that, regardless of the setting, the relationship between music maker and  listener is a feedback loop. (more…)